Case Study · Ecommerce + Custom Software
Our Ecommerce software development and custom client portal case study
A specialty jewelry casting business needed two very different customer experiences. One customer wanted to buy casting products online. Another needed to submit a custom CAD or casting project, approve the work, pay in stages and stay updated until delivery. We built both.
Jewelry Casting & CAD
SEO Ecommerce Store
Custom Client Portal
$30,166.49 Total Ecommerce Sales
Case Study · Ecommerce + Custom Software
Built to sell a technical product without making the buying process feel technical.
Clear product positioning, real product imagery, ecommerce checkout and an SEO foundation built for long-term organic discovery.
X-WAX
X-WAX Filigree
X-Filigree V2
X-ONE
Product commerce
Actual product catalog, cleaner buying experience.
$30K+
in ecommerce sales generated through the store, with 74 orders and 213 products sold.
They were serving two kinds of customers.
The ecommerce side of the business needed a clean way to sell specialty casting products. The custom services side had a much longer journey. Those customers might start with a sketch, a CAD file or an idea and then move through design, casting, payment and delivery.
A better website solved the first journey. The second journey needed software.
One business, two workflows
Part 01 · Ecommerce
Make the products easier to discover and buy.
A modern store, better product presentation, clear navigation, ecommerce checkout and an SEO structure built to keep working after launch.
STORE
Part 02 · Client Portal
Make custom projects easier to start and manage.
Turn field notes into proposals, finalize quotes, process invoices and prepare the next season’s work.
PORTAL
Part 01 · Ecommerce
A better storefront for a specialized product line.
Casting products are technical, but the buying experience does not need to feel complicated. We rebuilt the site around clearer product presentation, a modern visual system and a straightforward path from discovery to checkout.
Brand presentation
Visuals that connect the product to the finished craft.
Customer intent
Build around what the buyer is trying to make.
$30K+
The store has generated $30,166.49 in total sales, $29,739.00 in net sales, 74 orders and 213 products sold.
The website was not the hard part of the business.
The larger operational problem was custom CAD and casting work. New projects were being started manually. Files came in through disconnected conversations. Payment follow-up happened separately. Customers called or emailed for updates. The team had to remember where every project stood and keep the customer informed at the same time.
Manual intake
Collect the job details and understand what the customer wants.
Email + phone
Collect the job details and understand what the customer wants.
Payment follow-up
Coordinate deposits and remaining balances outside the project workflow.
Status questions
Keep customers updated manually while production moves forward.
Give the customer one place to run the whole project.
We turned the customer journey into a guided workflow. The customer can start the project, provide the files, understand the cost, make the required payment and then follow the work through completion without stitching the experience together from emails and phone calls.
Start the project
Complete an intake form with the project details and the type of CAD or casting work required.
Upload references
Add design images and CAD files when available so the team has the source material in the project record.
Review the job
See casting details, expected metal usage, project numbers and the information needed to understand the scope.
Pay the deposit
Move directly into the staged payment workflow without waiting for a separate payment conversation.
Track milestones
Follow the project as it moves through the production pipeline and see what stage it has reached.
Message the team
Keep project communication attached to the project instead of spreading it across inboxes and phone calls.
Pay the balance
Complete the remaining payment when the project reaches the appropriate point in the workflow.
Choose delivery
Request pickup or provide the preferred shipping destination when the finished piece is ready.
Collect money at the right stage, not in a separate workflow.
The portal supports the company's payment model directly. Customers pay 60% upfront to move the project forward, then complete the remaining 40% after the project is finished.
60%
Initial payment collected before production moves forward.
40%
Remaining balance collected after the work is finished.
The customer and the team are looking at the same project.
Customer view
Project request
Files
Deposit
Milestones
Messages
Delivery
Operations view
Intake
Design files
Payments
Project stage
Customer questions
Fulfillment
Keep the conversation with the project.
Instead of switching between the portal, email and phone calls to answer routine project questions, the team can message the customer inside the website. The customer can return to the same project later and still see the conversation in context.
The workflow ends with a real object.
Once the custom piece is complete and the remaining payment is handled, the customer can choose how they want to receive the finished cast. Pickup and shipping preferences stay with the same project record.
Pickup
Ship
Software supports the work. It does not replace the craft.
The project starts with ideas, drawings and CAD files, then ends with physical casting and finishing. The portal exists to make everything around that skilled work easier to manage.
Two customer journeys, one stronger digital operation.
The ecommerce side can attract and convert product buyers independently, while custom casting customers have a dedicated workflow for intake, files, payments, communication, project status and fulfillment.
Ecommerce result
$30,166.49 total sales
Store activity
74 orders / 213 products sold
Net sales
$29,739.00
Project intake
Moved into the portal
Payment model
60% upfront / 40% completion
Communication
Built into each project
Fulfillment
Pickup or shipping selection
A website can do more than explain what you sell.
Sometimes the biggest opportunity is the workflow that starts after the customer clicks submit.
We build customer-facing websites and the custom systems behind them, so sales, intake, payments, communication and operations can work as one experience.
